MINIMUS TRAIL

The Minimus series of product has had a long legacy within the NB archive, spearheading a new solution for minimalist running shoes across the industry. The signature low-drop / low stack height product has had loyal consumers the world over, but had fallen out of the mainstream running world in the wake of super shoes. This project, releasing in FW-24, sought to reinvigorate the franchise by celebrating the human anatomy, and bringing the best of modern foams and geometries to the minimal space. 

DESIGN: Seth Maxwell

DEVELOPMENT: Artie Ashton

PRODUCT MARKETING: Shaun Kellogg

SOLE DEVELOPMENT: Casey Sacco

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